Navigating a company crisis requires employees to have specific communication skills that enable them to both protect the brand and empathize with customers. These skills largely determine whether a business will recover from a crisis.
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Customer behavior is a mixed bag. No matter what they get, employees need to know how to handle every scenario.
Successful salespeople have the two essential Cs: Communication and Confidence. Ensure sales teams feel confident in their product knowledge and communication skills before they make a pitch.
Great leaders are not born, they are developed. The best leaders have learned how to empower their team to succeed.
